Thursday, October 12, 2006

The Grand Reversible Sari....

Couple of weeks back, I went to RMKV to buy casuals. There I saw a silk sari which was revolving in a display. When I enquired about that sari, the information is amazing and quite rocking too. There is a document near by, which reveals that, it takes 2 years of RMKV’s R&D team to made it possible. Over 50 skilled workers spend more than six months in weaving the sari. The sari can be worn in four ways with four different borders and four different pallus with 2 matching bodies and the speciality is weight of the sari. It is just 500gm more than the normal sari. The salesman said, so far four sarees have been sold. After taking a long breath with little bit hesitation I asked “What is the price of this sari?” The sales man replied with a smile”Just Rs.67, 500 only”. Ammmadiyov.... When I asked few more particulars about the weaving technique, mode of advertisement, people’s response, customer satisfaction etc., they directed me to meet the manager of marketing division Miss.Divya. But I could not.
BTW: Jyotika, the brand ambassador of this sari, doesn’t wear this for her marriage. The information close to her reveals that, the pink color sari she dressed on marriage was taken from
TULSI silks. The pictures of the saree is here.

2 comments:

Dinesh said...

50 thousand color in a saree....
Reversible Saree...
Reversible pattu paavaadai....
What next???

Arun said...

It is a bit late post.It started rocking the city couple of month back. Now the advertisement is on reversible pattu paavaadai...